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Amazon Fire Stick Password Reset Guide

Updated 2026-08-21 · 992 words

To reset an Amazon Fire Stick password, recover the password for the Amazon account registered to the device, then sign in again with the new password. If the Fire Stick itself must be erased, use the factory-reset menu or hold the Back button and the right side of the navigation ring for 10 seconds.

A password reset changes the Amazon account credentials. A factory reset erases account information, downloaded apps, settings, and other locally stored data from the Fire Stick.

When do you need to reset an Amazon Fire Stick?

You may need to reset an Amazon Fire Stick when you have forgotten the Amazon account password, the device repeatedly rejects the correct sign-in details, or you are preparing to give the device to someone else.

  • If you forgot the account password, recover it before erasing the Fire Stick. The device uses the password for its registered Amazon account.
  • If sign-in fails, check that you are entering the email address or mobile number for the correct Amazon account. Remove accidental spaces from copied passwords.
  • If you are transferring the Fire Stick to another person, perform a factory reset so your account and locally stored information are removed.
  • If an app alone is not working, troubleshoot that app before resetting the whole device. A factory reset affects every app and account on the Fire Stick.

What should you have ready before resetting a Fire Stick?

Before you reset an Amazon Fire Stick, gather the account and device information needed to finish setup afterward.

  • The email address or mobile number associated with the Amazon account
  • Access to the account’s email inbox or registered phone for identity-verification codes
  • The Fire TV remote with charged batteries
  • The name and password of the Wi-Fi network you will reconnect to
  • Sign-in details for streaming and other third-party apps

Keep the Fire Stick connected to its power adapter during a factory reset. Do not disconnect power while the device is erasing data or restarting.

How do you reset your Amazon account password for a Fire Stick?

The Fire Stick does not have a separate Amazon account password. Reset the password for the Amazon account registered to the device, then use that new password on the Fire Stick.

  1. Open {site} in a browser or open the Amazon app.
  2. Go to the sign-in screen and select the password-help option, usually labeled “Forgot your password?” or “Password assistance.”
  3. Enter the email address or mobile number associated with the Amazon account.
  4. Follow the identity-verification prompts. Amazon may send a code to the registered email address or phone.
  5. Enter the requested code and create a new password.
  6. Test the new password by signing in to the Amazon account on the browser or app.
  7. Return to the Fire Stick and enter the same account identifier and new password.

If a verification code does not arrive, confirm that the displayed destination belongs to you, check the email spam or junk folder, and make sure the phone can receive messages. Use the recovery options shown on Amazon’s sign-in screen if you no longer have access to the listed email address or phone.

How do you factory reset an Amazon Fire Stick?

A factory reset returns the Fire Stick to its initial setup state and removes account details, downloaded apps, and local settings. Use this option when transferring the device or when ordinary sign-in and troubleshooting steps have failed.

  1. From the Fire TV home screen, open Settings.
  2. Select My Fire TV. On some Fire TV versions, the equivalent menu is named Device & Software.
  3. Select Reset to Factory Defaults.
  4. Read the warning and confirm the reset.
  5. Leave the Fire Stick powered on while it resets and restarts.

If you cannot reach the Settings menu, try the remote-button method:

  1. Make sure the remote is paired and has charged batteries.
  2. Press and hold the Back button and the right side of the circular navigation ring together for 10 seconds.
  3. When the reset screen appears, follow the on-screen prompt. If no choice is made, the device may continue with the reset automatically.

The button method still requires the Fire Stick to receive commands from the remote. It may not work if the device has no power, the remote is not paired, or the Fire Stick is completely unresponsive.

How do you set up a Fire Stick after a factory reset?

After a factory reset, the Amazon Fire Stick must be connected and registered again. Have the recovered Amazon password and Wi-Fi details ready.

  1. Follow the on-screen instructions to pair the remote if prompted.
  2. Select your Wi-Fi network and enter its password.
  3. Sign in with the email address or mobile number for your Amazon account and the recovered password.
  4. Complete any identity-verification prompt sent to the registered email address or phone.
  5. Open the apps area and download the services you still use.
  6. Sign back in to third-party apps as required. Their passwords may be different from the Amazon account password.
  7. Review device, privacy, accessibility, and parental-control settings because the previous local settings were erased.

What should you do if the Fire Stick reset does not work?

Contact Amazon Device Support if the Fire Stick will not display the reset option, does not respond to the verified remote combination, repeatedly returns to the same setup screen, or continues rejecting a password that works on the Amazon account elsewhere.

Before contacting support, have the following information ready:

  • The Amazon account email address or mobile number, without sharing the password
  • The Fire Stick model or device name shown in the Amazon account, if available
  • The exact error message displayed on the television
  • Whether the device reaches the home screen, Settings menu, or initial setup screen
  • The reset methods already attempted
  • Whether the remote is paired and able to control other Fire TV screens

Never send a password or one-time verification code to anyone. Amazon Device Support may ask questions to identify the account or device, but account passwords and current verification codes should remain private.